We believe sustainable companies offer long-term value.

Investors are recognizing that they don’t have to choose between seeing good returns and supporting worthwhile causes. Socially responsible investing (SRI) enables them to make investment decisions that align with their values while also reducing financial risk and achieving stronger long-term financial performance.

SRI involves choosing and managing investments based in part on how companies impact people and the planet, and how they manage their businesses and operations. It’s an investment approach that considers environmental sustainability, social responsibility, and corporate governance risks (ESG) when making investment decisions.

In addition to evaluating the financial benefit of the investment, SRI involves:

  • Choosing not to invest in companies involved in potentially harmful industries, such as tobacco, nuclear power, pornography, or gaming.
  • Choosing to invest in companies that are working toward making the world better for people and the environment.
  • Choosing to invest in impact areas—companies or projects dedicated to solving specific problems for the environment or society.
  • Choosing companies based on their environmental, social, and governance (ESG) performance.

Support for this type of investing is growing: SRI products now make up over one-fifth of assets under management in the United States and one-third of all assets under management in Canada.

80% of BC residents say they have either invested in SRI or are interested in doing so.1

47% of B.C. residents would move their money out of an investment in an unethical company.1

Companies showing strong commitment to sustainability outperform traditional investments.2


1 2017 Vancity/Insights West survey.

2 Eccles, Robert G., Ioannou, Ioannis, and Serafeim, George. “The Impact of Corporate Sustainability on Organizational Processes and Performance.” Harvard Business School.


Learn about socially responsible investing

See VCIM’s integrated approach to SRI


We engage with companies to address environmental issues, such as the use of pesticides that threaten the ecosystem by harming bees.

View impact stories

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